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Chimelong Group: The tourist volume in March recovered to the same period in 2019

Date: 2023-03-31

On March 27th, Guangdong Chimelong Group announced that in March, the passenger flow in various parks under Chimelong has returned to the same level as in 2019, with hotel bookings even slightly increasing. The weekend revenue of some resorts increased by 300% year-on-year.

Faced with the opportunities for the recovery of the cultural and tourism market, Chimelong has started the "festival making" mode with festivals as the fulcrum since the Spring Festival of 2023, enhancing its attraction to tourists from the Greater Bay Area of Guangdong, Hong Kong, Macao, and a series of interesting festival activities. It is understood that Chimelong will launch activities such as "Super Bear Festival", "Super Bird Festival", "Super Manatee Festival", and "Super Moby Dick Festival" in conjunction with the Animal Theme Day.

In addition, Chimelong upgraded the entertainment experience in the park and innovated the original projects. On the basis of traditional daytime and nighttime float cruises, the "Super Mammoth" parade and the "Animal Robot" parade have been launched, providing tourists with a brand new themed entertainment experience with cool robot design and wonderful parade performances. Among them, the "Super Mammoth" also has a rideable function to unlock new perspectives for tourists to play. As the business card of Guangzhou's night economy, the Chimelong International Circus also comprehensively upgraded its sound, optical, and service channels in 2023.